Brand Collaboration Exercise
Brand Collaboration Exercise
Brand Collaboration Exercise
Brand Collaboration Exercise
Students undertook the challenge of taking two pre-existing
brand identities and combining them into one cohesive campaign.
The stipulation was the two brands needed to have a common
audience to justify the collab from a real-world marketing perspective.
Students undertook the challenge of taking two pre-existing
brand identities and combining them into one cohesive campaign.
The stipulation was the two brands needed to have a common
audience to justify the collab from a real-world marketing perspective.
Students undertook the challenge of taking two pre-existing
brand identities and combining them into one cohesive campaign.
The stipulation was the two brands needed to have a common
audience to justify the collab from a real-world marketing perspective.
Students undertook the challenge of taking two pre-existing brand identities and combining them into one cohesive campaign. The stipulation was the two brands needed to have a common
audience to justify the collab from a real-world marketing perspective.
Crocs x Crayola
Crocs x Crayola
Crocs x Crayola
Crocs x Crayola
The Approach
The Approach
The Approach
The Approach
This is a "Crocs first" collab to bring awareness to the Crayola brand. By this, only Crocs have materials for sale, while Crayola products are present in the event through its branding and supporting activities for their primary audience: elementary school children.
This is a "Crocs first" collab to bring awareness to the Crayola
brand. By this, only Crocs have materials for sale, while a series of Crayola products are present in the event through its branding and supporting activities for their primary audience: elementary
school children.
This is a "Crocs first" collab to bring awareness to the Crayola brand. By this, only Crocs have materials for sale, while Crayola products are present in the event through its branding and supporting activities for their primary audience: elementary school children.
This is a "Crocs first" collab to bring awareness to the Crayola brand. By this, only Crocs have materials for sale, while Crayola products are present in the event through its branding and supporting activities for their primary audience: elementary school children.
Behind the Curtain
Behind the Curtain
Behind the Curtain
Behind the Curtain
Refinements
Refinements
Refinements
Refinements
The inclusion of art in the final collab was what ultimately reinforced the
collab's message, initially taking crayons and evolving to markers in interest
of clearer scans for printing.
The inclusion of art in the final collab was what ultimately
reinforced the collab's message, initially taking crayons and evolving
to markers in interest of clearer scans for printing.
The inclusion of art in the final collab was what ultimately
reinforced the collab's message, initially taking crayons and
evolving to markers in interest of clearer scans for printing.
The inclusion of art in the final collab was
what ultimately reinforced the collab's message,
initially taking crayons and evolving to markers
in interest of clearer scans for printing.
Tackling the Issue
Tackling the Issue
Tackling the Issue
Tackling the Issue
Full Collab Book
Laying Down the Rails
Full Collab Book
Laying Down the Rails
Email diekelmank@gmail.com directly or
Let's Work Together!
Email diekelmank@gmail.com directly or
Let's Work Together!
Email diekelmank@gmail.com directly or
Let's Work Together!
Resume
Email diekelmank@gmail.com
directly or
Let's Work Together!
Full Collab Book
Laying Down the Rails
Full Collab Book
Laying Down the Rails