Branding Study
Branding Study
Branding Study
Branding Study
Under individualized instruction from Scott Curtis, students
in this study were expected to build an identity for a brand of
their choice, fictitious or otherwise.
Under individualized instruction from
Scott Curtis, students in this study were expected to build an identity for a brand
of their choice, fictitious or otherwise.
Under individualized instruction from Scott Curtis, students
in this study were expected to build an identity for a brand of
their choice, fictitious or otherwise.
Under individualized instruction from Scott Curtis, students
in this study were expected to build an identity for a brand of
their choice, fictitious or otherwise.
The Drop Shoppe
The Drop Shoppe
The Drop Shoppe
The Drop Shoppe
The Approach
The Approach
The Approach
The Approach
The Drop Shoppe's aim was to incorporate ice cream with movie-going,
so I turned to items traditionally associated with theaters and cinema for
subliminal messaging. This resulted in a bowl inspired by traditional popcorn buckets.
Over the course of Fall 2024, ASU
graphic designers would choose one
company's packaging to redesign,
refining its current direction or a full
overhaul in favor of current markets.
The Drop Shoppe's aim was to incorporate ice cream with
movie-going, so I turned to items traditionally associated with
theaters and cinema for subliminal messaging. This resulted in
a bowl inspired by traditional popcorn buckets.
The Drop Shoppe's aim was to incorporate ice cream with
movie-going,so I turned to items traditionally associated with
theaters and cinema for subliminal messaging. This resulted
in a bowl inspired by traditional popcorn buckets.
Behind the Curtain
Behind the Curtain
Behind the Curtain
Behind the Curtain
Refinements
Refinements
Refinements
Refinements
The form was further refined to show the ice cream form clearly, and was
placed inside a rectangular frame to remind consumers of movie tickets, as
exemplified through the dotted line underscoring the form.
The form was further refined to show the
ice cream form clearly, and was placed inside
a rectangular frame to remind consumers of
movie tickets, as exemplified through the dotted
line underscoring the form.
The form was further refined to show the ice cream form
clearly, and was placed inside a rectangular frame to remind
consumers of movie tickets, as exemplified through the
dotted line underscoring the form.
The form was further refined to show the ice cream form clearly,
and was placed inside a rectangular frame to remind consumers of
movie tickets, as exemplified through the dotted line underscoring
the form.
Tackling the Issue
Tackling the Issue
Tackling the Issue
Tackling the Issue
Full Brand Guide
Full Brand Guide
Full Brand Guide
Full Brand Guide
Laying Down the Rails
Laying Down the Rails
Laying Down the Rails
Laying Down the Rails
Email diekelmank@gmail.com directly or
Let's Work Together!
Resume
Email diekelmank@gmail.com
directly or
Let's Work Together!
Email diekelmank@gmail.com directly or
Let's Work Together!
Email diekelmank@gmail.com directly or
Let's Work Together!
