Packaging Redesign Exercise

Packaging Redesign Exercise

Packaging Redesign Exercise

Packaging Redesign Exercise

Over the course of Fall 2024, ASU graphic designers would choose

one company's packaging to redesign, either refining its current direction

or opting for a full overhaul in favor of current markets.

Over the course of Fall 2024, ASU graphic designers

would choose one company's packaging to redesign, either

refining its current direction or opting for a full overhaul

in favor of current markets.

Over the course of Fall 2024, ASU

graphic designers would choose one

company's packaging to redesign,

refining its current direction or a full

overhaul in favor of current markets.

Over the course of Fall 2024, ASU graphic designers would

choose one company's packaging to redesign, either refining

its current direction or opting for a full overhaul in favor of

current markets.

Halls Cough Drops

Halls Cough Drops

Halls Cough Drops

Halls Cough Drops

The Approach

The Approach

The Approach

The Approach

Beginning as a refinement in color direction and photo balance

to push Hall's brand away from early 2000s aesthetics, the design

quickly developed into rounder vector art to maintain its original

cooling intent.

Beginning as a refinement in color direction and photo

balance to push Hall's brand away from early 2000s aesthetics, the design quickly developed into rounder vector art to

maintain its original cooling intent.

Beginning as a refinement in color direction and photo balance to push Hall's brand away from early 2000s aesthetics, the design quickly developed into rounder vector art to maintain its original cooling intent.

Behind the Curtain

Behind the Curtain

Behind the Curtain

Behind the Curtain

Refinements

Refinements

Refinements

Refinements

By bringing the cough drops into the composition with

the fruit, the viewer feels as if they are in a suspended

moment, inviting curiousityfurther interaction.

By bringing the cough drops into the composition with

the fruit, the viewer feels as if they are in a suspended

moment, inviting curiousityfurther interaction.

By bringing the cough drops into the

composition with the fruit, the viewer feels

as if they are in a suspended moment,

inviting curiousityfurther interaction.

By bringing the cough drops into the composition with

the fruit, the viewer feels as if they are in a suspended

moment, inviting curiousityfurther interaction.

Tackling the Issue

Tackling the Issue

Tackling the Issue

Tackling the Issue

Resume

LinkedIn


Email diekelmank@gmail.com directly or

Let's Work Together!

Resume

LinkedIn


Email diekelmank@gmail.com directly or

Let's Work Together!

Resume

LinkedIn

Email diekelmank@gmail.com

directly or

Let's Work Together!

Resume

LinkedIn


Email diekelmank@gmail.com directly or

Let's Work Together!